Business Plan Competitor Analysis

Considering all the options available to your prospective customers helps you differentiate your offering and establish a sustainable competitive advantage.

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Understanding how your customers are dealing with their challenges today and what options they have helps you define your long-term product strategy.

The value of this research extends beyond just looking at competitors.

You should regularly update your competitive analysis and the business models that are impacted by your findings.

This allows you to quickly identify changes in the market and respond to new challenges and opportunities.

Of course, if you want to quickly capture competitive information, build product roadmaps, and define go-to-market strategies using a collaborative and web-based approach, you can try Aha! If you are not yet ready to do that, get started with the templates below.

A competitor analysis is a useful tool to understand the market landscape.

Your research should focus on understanding how customers are coping with the problem today.

This requires a deep understanding of all the alternatives that are available to them — including direct and indirect competitors.

This template also provides a weighted scoring approach so you can rank the relative importance of each attribute from the customer's perspective.

Use this worksheet to gather important information about all of your competitors in one place.

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