Founder and Director Dana Keith, Director of the Miami Beach Film Society since 1993 when he founded the non-profit organization, is uniquely qualified to run this project, which he has developed since incorporation.He has two bachelor's degrees, one in Cinema (emphasizing film history, aesthetics, and criticism), and one in Fine Arts (emphasizing graphic arts with photography/photolithography), from the University of California, Santa Barbara.
Founder and Director Dana Keith, Director of the Miami Beach Film Society since 1993 when he founded the non-profit organization, is uniquely qualified to run this project, which he has developed since incorporation.He has two bachelor's degrees, one in Cinema (emphasizing film history, aesthetics, and criticism), and one in Fine Arts (emphasizing graphic arts with photography/photolithography), from the University of California, Santa Barbara.Key areas of our marketing strategy include membership development, development of the Founding Circle, The Cinematheque Newsletter and other direct mailings, telemarketing, on-site marketing of Cinematheque products and services, targeted advertisements, general listings, the website, radio and Public Service Announcements (PSA), flyers, programs, and brochures, the database, and press contacts.
The Miami Beach Film Society (MBFS) is a not-for-profit 501(c)(3) organization that is expanding to finally have a permanent home, The Miami Beach Cinematheque, which will not only serve as the home but will also be the office/headquarters for MBFS' main annual event, THE FESTIVAL OF FILM FESTIVALS: The Miami Beach International Film Festival (MBIFF), which will debut in the second year of Cinematheque operation.
This plan concentrates on the first year of operation, opening the Cinematheque with a strategic start-up "Founding Circle", and then operating it through creative programming, marketing, product and service sales, and fundraising.
The products and services provided by the Cinematheque will all complement the main mission of the organization, to provide a cultural alternative to the commercial film going experience.
The standards of quality of the merchandise and services presented will be based on creativity and imagination, culminating in a unique experience for cinematheques. Such creative programming as "Food & Film: Movies To Dine For", "Yoga & Film", and "Cafe Con Cinema" combines the intriguing and sometimes provocative aspects of our diversified local culture, supplemented by high quality merchandise that serves as educational souvenirs and reference material.
As the time comes closer to the Miami Beach International Film Festival (MBIFF) development, the team will be in place, ready for the bigger project, with potential managers in line for paid positions as they are needed.
The Board of Trustees (Trustees), also volunteer, will be expanded and developed by the Director and Board to make available expert advise, donations of in-kind and products and services.We have already formed several strategic alliances with various organizations and businesses that will help or have helped to make the Cinematheque and MBIFF a success.During the first year of the Cinematheque, our business goals are in five main categories: The Miami Beach Film Society's mission is to provide a cultural alternative to the commercial film experience, and to celebrate and promote the artistic elements of the medium and related ones, and to nurture and promote the art of filmmaking itself.His collection of souvenir programs from all over the world covering the entire history of cinema is considered by experts as one of the world's best, and will be a large aspect of the Cinematheque for marketing, exhibition, and education.The Board of Directors has remained intact for years, serving in many capacities and helping to make MBFS a major part of the cultural structure of Miami Beach.The Miami Beach Cinematheque website be an example of the creativity and style for the film society and the eventual film festival.The website will have strategic directional links on all pages to lead to sales, whether on-line or later on-site.Included in the mission will be special consideration for the cultural diversity of Miami Beach.The Cinematheque will be a base to utilize, enjoy, learn, and discover.There is no organization in South Beach that currently provides the services and emphasis that MBFS will provide for Miami Beach.Recently The Alliance "arthouse" Cinema on Lincoln Road closed, so the Cinematheque is filling an important gap in alternative programming.