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Landscape Inc.’s mission is to change the face of our city through sustainable landscaping and help you create the outdoor living space of your dreams.
has never been better: For more details, refer to our post on how to identify and attract customers.
Competitive research begins with identifying other companies that currently sell in the market you’re looking to enter.
For example, if your product is perfect for people with money to hire landscape architects, listing “anyone with a garden” as your target market might not go over so well.
The same is true with your market analysis when you estimate its size and monetary value.
Within Cleveland’s residential landscaping market, there are only two high-end architectural competitors: (1) Yard Makers and (2) Design Your Landscape.
All other businesses focus solely on either industrial projects or residential maintenance.It’s also smart to write a business plan when you’re: Start with a clear picture of who the audience your plan will address. Defining your audience helps you determine the language you’ll need to propose your ideas as well as the depth to which you need to go to help readers conduct due diligence. It’s a high-level look at everything and summarizes the other sections of your plan. Below, you’ll find an example from a fictional business, Landscapers Inc.Even though it appears first in the plan, write your executive summary last so you can condense essential ideas from the other nine sections. (We’ll use that same company through this guide and within the downloadable template to make each step practical and easy to replicate.) Its executive summary majors on what’s often called the That framework isn’t meant to be rigid, but instead to serve as a jumping-off point.If your business doesn’t have any direct competition, research other companies that provide a similar product or service.Next, create a table or spreadsheet listing your competitors to include in your plan.The idea of carving out enough time to learn about every potential competitor you have may sound overwhelming, but it can be extremely useful.Answer these additional questions after you’ve identified your most significant competitors: If you haven’t done your homework, those investors will see right through you.Spend some time thinking about what sets you apart.If your idea is truly novel, be prepared to explain the customer pain points you see your business solving.In love with the outdoors, they want to enjoy the beauty and serenity of nature their own backyard—but don’t have the time or skill to do it for themselves.Market research shows the opportunity for Landscape Inc.