Coca Cola Case Study International Business

Coca Cola Case Study International Business-13
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The Company Founded as a family business in 1939, Coca-Cola HBC Ireland and Northern Ireland is one of the largest companies in the non-alcoholic beverage industry in the country.

With the presence in more than 200 countries and the daily average servings to 1.9 billion people, Coca-Cola Company has been listed as the world’s most valuable brand with 94% of the world’s population recognizing the red and white The world knows and has tasted the coca cola products.

In fact, out of the 55 billion servings of all kinds of beverages drunk each day (other than water), 1.7 billion are Coca-Cola trademarked/licensed drinks.

It all started 130 years ago, in 1886, when a Confederate colonel in the Civil War, John Pemberton, wanted to create his own version of coca wine (cola with alcohol and cocaine) and sent his nephew Lewis Newman to conduct a market research with the samples to a local pharmacy (Jacobs pharmacy). The original idea of Coca wines was discovered by a Parisian chemist named Angelo Mariani.

Pemberton’s sample was sold for 5 cents a glass and the feedback of the customers was relayed to him by his nephew.

Hence, by the end of the year, Pemberton was ready with a unique recipe that was tailored to the customers taste.

Pemberton soon had to make it non-alcoholic because of the laws prevailing in Atlanta.

The Benefits As a direct result of this synergy, Coca-Cola HBC has diverted significant quantities of Point of Sale display units from landfill while reducing CO emissions, but more significantly the synergy demonstrates the outworking of their corporate responsibility policy.

This report provides an analysis of the Coca-Cola Company’s communications internal and external practices and strategies, and how their communication practices and strategies help company’s success.


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