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A website that is well designed and easy for customers to use will help your business stand out.
Decide on a domain name that reflects what you do and will also make you easy for customers to find through search engines as well as remember.
To register your domain name, you’ll need to find an accredited registrar and pay a fee.
Many online stores also have their own blog to help engage shoppers further and create a deeper connection with their audience.
Search Engine Optimisation (SEO) is another large part of doing business online.
If you are operating as a sole trader, you might consider taking on a partner, or becoming a company.
What are the key changes in your industry and your competitors?Here are some key points to have front of mind at each stage of building your business. These two key documents can help you set goals, shape your business, track progress and communicate your aims and objectives to others.Find out more on how to develop a business plan and digital strategy.This should help you get an understanding of where you’re actually spending money and the return it’s bringing.You’ll also get an overview of any assets and liabilities. What goals have you achieved and what do you still want and need to work towards?Displaying your registered company name and Australian business number (ABN) prominently ensures your potential customers will be confident that you’re a legitimate business.Having relevant and appropriate content and images will help customers understand your products and services.You should seek independent, professional tax advice before making any decision based on this information.Commonwealth Bank is also not a registered tax (financial) adviser under the Tax Agent Services Act 2009 and you should seek tax advice from a registered tax agent or a registered tax (financial) adviser if you intend to rely on this information to satisfy the liabilities or obligations or claim entitlements that arise, or could arise, under a taxation law.When it comes to design, make sure your site can be easily used on smartphones and other mobile devices.Optimising your website for mobile use means that you can tap in to the growing number of people using phones and tablets to shop.