the practical considerations while selecting a topic of research (Holden & Lynch, 2004; Saunders, Lewis, & Thornhill, 2009).
For instance, the world perspective and practical consideration of a researcher are different.
According to ‘Kuhn (1996)’, research philosophy refers to set of assumptions that refers by researcher during a study or research in a particular area.
There are various purposes of research philosophy in research methodology.
Hence before selecting the appropriate research philosophy it is important to know about various types of philosophies in research (Saunders et al., 2009).
The important assumptions in research philosophy explains about the researchers’ view regarding the world.However, majority of studies adapt and follows philosophy of positivism and philosophy of phenomenology or interpretivism According to ‘Jankowicz (2005)’, philosophy of positivism is a system that emphasize to obtain knowledge through believing in description rather than questioning.As part of this, philosophy of positivism conceives the facts by recognising them through observation.Moreover, the facts and observations in the philosophy of positivism can be countable, visible, and measurable.In the philosophy of positivism, a little account of feelings and beliefs of people or participants are taken as phenomena, whereas researcher is allowed to act as an independent in order to find facts towards objects.For example, interpreting the psychological strategies undertaken by suppliers and demands of consumers.Naturalistic use the methods like, interview ,observation and analysis of existing texts.The researcher is said to adopt positivist research philosophy approach when s/he is more concerned with reality/facts associated with product manufacturing.This may include quality maintenance like machines, computers, raw materials and such others.On one hand researcher may focus on product quality processes adopted by manufacturers of supply chain management.On other hand one may be concerned with psychological strategies applied by suppliers to lure consumers, in the same supply chain management sector.