Embroidery Business Plan Sample

Third, most people like to see, touch and try on apparel before they buy it.Because of these tendencies, shopping for embroidered goods locally appeals to many potential consumers.Similarly, Robin Preston, manager of Stegmeier’s Embroidery, says her customers are often in a two-week time frame for delivery.

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As we surveyed successful business owners, there were a few areas they really concentrated on in their first couple years in business to ensure they’d keep their doors open: Build a customer base, hire the best salespeople, get their digitizing done right and join a trade organization.

“Developing a niche market of customers can help you grow your business,” says Jennifer Cox, cofounder and president of the National Network of Embroidery Professionals.

Many of her clients call her with work after having seen her sign and well-decorated storefront during their trips to the grocery store.

The top-of-mind awareness of having a great location works for her.

What embroidered apparel or products would make sense to anyone who has hobbies, a career or interests in common with you?

So, building a client base becomes the vital long-term goal of most embroidery businesses – it’s the key step to avoiding having those expensive machines fall silent.

“My major marketing tool is being visible in the community,” Thomas says.

She has a storefront in a grocery center on a major thoroughfare in the affluent suburb.

Don Donovan, proprietor of Superior Image (), runs 70 heads for two shifts.

“I’ve grown my business by doing a good job and mostly getting referrals,” he says.


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