It’s not easy to keep everything completely up-to-date as you make changes to your numbers, and integrating the right charts and graphs into your business plan is harder than it looks.
However, if you’re new to business planning and just want to get a sense of what a plan looks like and want to get the process started quickly and cheaply, then downloading a free template is the best way to get started.
You can turn to How to Write the Competitors Analysis Section of the Business Plan for help.
The Target Market description and Competitive Analysis portions can be two separate sections in the plan or combined as shown: A description of how you intend to entice customers to buy your product(s) or service(s), including advertising/promotion, pricing strategy, sales and distribution, and post-sales support if applicable.
A corporate business plan for a large organization can be hundreds of pages long.
However, for a small business, it's best to keep the plan short and concise, especially if you intend to submit it to bankers or investors.
Capping your plan at 30 pages should be sufficient unless you need to include photos of products, equipment, logos, business premises or site plans, etc.
Potential money lenders and investors want solid research and analysis, not long, wordy descriptions.
Pros of using a business plan template: A good business plan template can help you get your thoughts organized.
It can provide a guideline so you’re not stuck looking at a blank page trying to figure out where to start.