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Also in the advert you can see that the product is small enough to fit in your pocket and therefore the audience knows that the advert is trust worthy- so the audience are more likely to believe what the advert promises.In the Lynx advert they use low-key lighting, they use a faint spot light aimed at the product, they use this lighting to make the product stand out even more then it does- the product is the only thing that’s in color, the rest of the advert is in black and white.The symbolic and cultural codes in the advert are: the sporting equipment is been held and used as what looks like weapons, which matches the formation they appear to be marching forward in, these both symbolize war and a battle to be won.
The line of appeal the advert uses is guilt by there tag line "its just poverty, He'll grow out of it."The sky sports advert could be found in many different forms of outside advertising i.e. Also it can be found on social networking websites and websites aimed at men.
The mode of address in the advert is indirect; none of the sports players are looking into the camera instead they are looking in all different directions as if they are playing a game this suggest that that they are in there element.
By repeating the word "child" this keeps reminding the audience that its a little boy or girl that’s suffering, making them feel even worse because they think a weak defense-less baby that needs their help.
The tag-line 'its just poverty, He'll grow out of it" makes the audience feel guilty for knowing that poverty is happening but their doing nothing about it.
The advert uses lines of appeal such as: beautiful women- the makers of the advert have used this line of appeal to connote that if you buy the mascara you will look as good as the woman modeling it, they have used this to attract the target audience because all girls want to look good and be confident about their appearance.
The Rimmel advert uses factors of persuasion such as: reward power and star power.In the Rimmel advert the intertextuality reminds the audience of the bond movies and bond girls, the movies are exciting, the bond girls in them are dangerous, glamorous and mysterious.This makes us think that Kate Moss is all of these things because of the make-up and therefore she is a bond girl.also the tag-line "no child gets left behind" makes the audience feel better, that this charity is amazing for doing what they are and that they should help.The Barnado's advert uses factors of persuasion to attract the audience such as reward power, the advert promises that all your money will go to helping children living in poverty, it also uses coercive power the advert treats that if the audience does not donate that these children will continue to suffer.The makers of the advert have used reward power to promise that if you wear the product it will magnify your eye lashes and promises that you will have 70% more vertical eye lashes.The makers have used star power in this advert by choosing Kate Moss as their model, Kate Moss was once considered a role model for teenage girls and an icon of the fashion world, choosing her for this advert is a very big persuasion technique.The mode of address in the sky sports advertisement is indirect.The image of them looking away created an enigma making the audience wonder what it is that they are looking at off of the page, the fact they are looking away from the camera connotes their importance- they are only focused on their sport however, they create the feeling that if you subscribe to sky sports then the players might begin to notice you.The Lynx Bullet advert would be found on television, billboards, bus-stop advertisements, magazines, social networking websites.The target audience for this advert is for young men/ middle-aged men, this is shown by the hand in the picture (that’s holding the product) the hand obviously belongs to a man.