How To Write A Marketing Research Proposal

A basic guideline for you to follow is: An Executive Summery: a basic outline of everything in your report, what questions you will be researching and what are your hypothesises.

A basic guideline for you to follow is: An Executive Summery: a basic outline of everything in your report, what questions you will be researching and what are your hypothesises.

Greg Houseman, Director of Operations notes that food services are key to building a successful property.

He thinks the hotels should have localized menus and use locally-sources food.

Use a free online survey site such as Survey and build your survey then export it to MS Word for submission. Rosfield also believes there is real opportunity to target travelers who are under 35. Smyth is skeptical about this target market and thinks that the company should focus more on older business and leisure travelers who have more disposable income.

They hope the research will help identify and define a clear target customer.

Like with any proposal you get back for what you put in.

If its a crappy proposal made over night chances are your marketing research proposal won’t be accepted by your client.

Sal Rosfield agrees that integration of technology is essential but notes that consumers have some privacy concerns as well.

One area that all the executives agree on is that the property will be designed to conserve energy and water - to be a 'green' property.

You must submit your assignment before registering for the final.

Below you will find prompts and instructions for submitting your assignment.