The Love Affair with Innovation We like to imagine that the human race has always been innovative.
But innovation was a slow and steady affair for most of the 20th century.
Internet marketing using online advertising methods (SEO, PPC, Facebook Ads) are far more accurate ways than traditional marketing of finding target audiences, discovering their needs, and building a marketing campaign to persuade them to buy.
It’s difficult to see how many people read a newspaper ad.
Information technology drives innovation and innovation is the path to business success.
Innovation in business has the same impact that steam had on the industrial revolution.So, the first thing startups in any industry try to figure out is how to make smart IT recruiting choices.Without a backbone of information technology, a business is not going to go far.Innovation in Business Information technology fosters innovation in business.Innovation results in smarter apps, improved data storage, faster processing, and wider information distribution. And innovation increases value, enhances quality, and boosts productivity.There was hardly a mention of it in any newspaper on the planet.Most people around globe had no idea that the Internet existed.Innovation through information technology has created the following radical changes in business:· Online shopping is more efficient than shopping in a store.· Digital marketing is more efficient than high cost newspaper, television, and radio advertising.· Social networking is more efficient than going to clubs.· Voi P communication is more efficient than legacy telephony.· Cloud computing is more efficient than a private computer network.Businesses that have embraced the innovation paradigm tend to have the following characteristics:· They have more accurate business planning · They have more effective marketing· They have higher global sales· They have more systematic management· They use real time monitoring· They offer instant customer support In fact, it’s hard to thing of long term business growth without the push of information technology.5 Reasons for Accelerated Business Growth The technological revolution has improved businesses this century in the following five primary ways: Improved hardware (more memory, faster processors, sharper visual displays, etc) combined with smarter applications (Mindmapping software like X Mind, collaborative software like Kanban boards, organizers like Google calendar, etc) have made it easier to research data, analyze it, and plan scalability. Good decisions in business are based on solid market research.This can be done through engaging teams through video conferences, reviewing public sentiment on social media and industry forums, and using online surveys to get customer feedback.There are also tools like Microsoft CRM Dynamics and Google Analytics.