These two blocks are next to each other on the canvas because each solution needs to address a specific problem.
Try to be as specific as you can when you define the problems.
It’s hard to address generic problems with a unique solution.
Now that you know your customers, their problems, and the solutions you’ll offer, it’s time to find out how to get their attention.
Your unique value proposition is a clear and compelling message that makes a viewer interested in your product.
Not some boring, 50-page-long document that you would just shove into the back of the drawer, but one you can use day to day? The Lean Canvas is the adaptation of the Business Model Canvas model to the Lean Startup methodology.
The new model created by Ash Maurya has rapidly gained traction in the startup world and his book bestseller.
This is especially true in the web industry, where even the biggest players such as Google and Facebook have struggled with monetizing their products.
You need to find solutions for the top three problems you listed earlier.
It has everything web professionals love — it’s fast, cheap, shareable, easily can be updated, and most importantly, iterable.
In fact, you can iterate the canvases the same way you use iteration in software development or user interface design.