The core issue is that the Business Model Canvas doesn’t focus on making sure a business is solving a real problem for their customers.
When customers ultimately communicate, through their indifference, that they don't care about the idea, the startup fails.
The lack of a tailored management process has led many a start-up or, as Ries terms them, "a human institution designed to create a new product or service under conditions of extreme uncertainty", to abandon all process. It is about putting a process, a methodology around the development of a product.
By the time that product is ready to be distributed widely, it will already have established customers.
It will have solved real problems and offer detailed specifications for what needs to be built.
A core component of Lean Startup methodology is the build-measure-learn feedback loop.
The first step is figuring out the problem that needs to be solved and then developing a minimum viable product (MVP) to begin the process of learning as quickly as possible.
That’s where the Business Model Canvas and Lean Planning come to the rescue.
The Business Model Canvas pioneered a new method for developing a business plan with a one-page template.
he Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster.
The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration.