Literature Review Online Shopping Project

Literature Review Online Shopping Project-32
By continuing to use this site, you consent to the use of cookies.We use cookies to offer you a better experience, personalize content, tailor advertising, provide social media features, and better understand the use of our services.According to Pan (2007), “purchasing decision process” is when the relevant information is searched by the consumers that are motivated by the fulfillment of demands according to personal experience and the external environment; then after accumulating a certain amount of information, they begin to evaluate and consider; and finally after comparison and judgement, they make the decision on certain products.

By continuing to use this site, you consent to the use of cookies.We use cookies to offer you a better experience, personalize content, tailor advertising, provide social media features, and better understand the use of our services.According to Pan (2007), “purchasing decision process” is when the relevant information is searched by the consumers that are motivated by the fulfillment of demands according to personal experience and the external environment; then after accumulating a certain amount of information, they begin to evaluate and consider; and finally after comparison and judgement, they make the decision on certain products.

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For educational level, higher educated consumers are more likely to use the internet for their shopping medium because they are more computer literate (Burke, 2002).

Situational factors will also lead a consumer to have the intention to shop in the internet such as time pressure, lack of mobility, geographical distance, need for special items and attractiveness of alternatives (Monsuwe, Delleart and Ruyter, 2004).

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This daily usage of the Internet by these people takes them naturally to operate it as a shoppers stop too.

Additional constituents found which makes a difference to the buying behaviour of the buyers and their attitudes include their culture surroundings, particular needs, commitment of the product, mood to trust, to what extent buyers can easily share their personal information and their willingness to invest on internet buying (Bellman et al 1999).

It includes the price attractiveness, time saving, perceived risk, enjoyment and excitement, tangibility and high interactivity.

All of these factors will contribute to the study of customer’s purchasing intention for apparels on both stores which includes online and offline shopping.

Time pressure can be the insufficient time for consumers to shop in traditional stores because of their hectic lifestyle.

Consumers are able to shop any time of the day or night in the comfort of their home; especially for consumers who have little amount of free time because of extended working hours (Wolfinbarger, et, al,. For consumers that lack of mobility might be caused by their inability to reach the traditional store.

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