Marketing And Sales Essay

Don’t make claims you can’t substantiate, and don’t use hyperbole lightly – today’s consumers are hypersensitive to marketing BS, so be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns.This principle also applies to how you position yourself as a business.The more risk you remove from the prospect’s decision, the more likely they are to buy from you, so take away anything that could dissuade prospects from buying from you.

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Increasing online sales is the primary goal of countless businesses, large and small alike.

Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it Fortunately, there are dozens of ways you can make more sales online, many of which you can implement right away.

Although the ways you can accomplish this are as diverse as the products you can buy online, some strategies may be more effective than others.

For example, if you don’t (or can’t) make a limited-edition product to entice prospects, maybe you can offer a financial incentive to customers who commit to a purchase right away, such as free shipping or a discount.

If you’re a small company, take pride in that and be upfront about it – many consumers are turning to smaller businesses precisely because of the more individualized, personal service they can offer. If you’re selling stuff online, ad extensions are a no-brainer – this feature (available in both Ad Words and Bing) allows you to make your ad bigger with more places to click. In today’s social media environment, customer feedback has never been more important.

Essays About High School - Marketing And Sales Essay

Fortunately, this means that your satisfied customers can provide you with one of the most valuable weapons in your arsenal – testimonials.Most times, this perceived risk is a financial one. What if they don’t work, or the customer doesn’t like them?Even small purchases can carry the risk of “buyer’s remorse,” so overcome this objection from the outset by offering a bulletproof money-back guarantee.Surely offering more products is a great way to increase sales! In fact, in many instances, a greater variety of choice can lead to indecision on the part of the prospect, which in turn results in lost sales.If you have a wide range of products, consider structuring your site or product pages in a way that offers visitors as few choices as possible.For more info, check out my post on the power of customer testimonials.Similarly, the inclusion of trust signals can be an excellent way to increase online sales, as it creates a more favorable perception of your brand in the mind of the prospect and can potentially overcome hesitations preemptively.Ever come across a site that’s obviously run by one or two people, but features copy that would be better suited to a multinational enterprise company? In the above example, the links to “Men’s Sunglasses” and “Women’s Sunglasses” give people who are looking to buy a new pair of Ray-Ban’s two additional places to click.This approach not only makes you look foolish, it also damages your brand’s credibility. This saves the potential customer a step and makes it easier and faster to find exactly what they want (so they go to your site instead of a competitor’s).Either way, remember that the more choices you provide, the more likely a customer is to bounce and go elsewhere.One of the best ways to increase online sales is to use the data you have about your existing customers to find people just like them.


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