Marketing Communications Essays

Marketing Communications Essays-35
There are several methods marketers use to persuade and define a fulfilling need for their products.A few are listed below: While encouraging your target audience may seem similar to persuading them to make a purchase, it goes further.

There are several methods marketers use to persuade and define a fulfilling need for their products.A few are listed below: While encouraging your target audience may seem similar to persuading them to make a purchase, it goes further.

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Found in both the marcomm plan and creative strategy statements, marketing communication objectives are determined by problems the target or product category may encounter and any market opportunities the product has to solve to overcome these problems..

Too often, marketing messages fail to deliver the benefits the target audience will get if the target uses the companies product or service.

For example, knowing the population of Watsonville, the percent of qualified residents who can open an account, and the percent of residents who are banking within the city with other financial institutions.

However, you should already researched this information prior to writing the marketing communication objectives.

While these three key objectives are important in defining your marketing communication goals, there’s a lot more that goes in to the Marcomm plan.

More in depth research has to be conducted on your target audience prior to developing any marketing communications plan and message delivery.Your delivery method is contingent upon your budget, target region, and product or service, just to name a few communication channels.Let’s look at an example for creating brand awareness of a fictions company I made up.They may do this by painting a dismal picture of the current banks in the city.WFCU may highlight not only their friendly service, but showcase their line of financial products at lower than normal interest rates, at least lower than the current competition, and easy loan qualification for new members.The marketing department needs to write a few measurable marketing communications objectives as part of their marketing communications plan; something like the following: The above examples are just a few marketing communications objectives that can be included in your Marcomm plan.There’s a lot more research that goes into the numbers and percentages for increasing brand awareness.It’s certainly true that using a buy one, get one FREE offer is encouragement, however, if you only advertise using one communication channel and only for a brief period, for example a one week period, you will see a drop in consumer interest and purchases. If the target audience does not know you exist or is not reminded often about your product, then chances are they will not remember to use your services.The marketing communications plan consists of three important key objectives, .While the cost of informing your target audience about your product or services can be high, there are more affordable solutions, like social media and web based marketing that can help reach your target group.- INTRODUCTION Over the last decade, product marketing and ways through which communication takes place between manufacturers and consumers has changed tremendously (Belch & Belch 2004).

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