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What are your company’s strengths in the marketplace? Where do you want your company to be in five years? Having a business plan and updating it at least once a year can help your company identify and achieve its goals.Every business plan is unique, but there is a formula you can follow.Market Share – How much business does your company expect to gain within a specific time period? Pricing and Gross Margin Targets – Define your company’s pricing structure, margins and any possible discounts.
If the reader does not find it compelling, he or she will not read the rest of your business plan.
The executive summary should highlight the following: your company mission, products and services, performance highlights, financial information and future plans.
Use this section to promote your company’s competitive advantages.
You can write about newly acquired clients, fleet expansions and other recent successes.
This section appears first, but you will want to write it after thinking through the other parts of your business plan.
The executive summary is a one- to two-page overview that introduces your company and its future plans.
Do you have a plan for growing your trucking company? A business plan is the most effective way to explain the stability and goals of your company.
Banks, investors and other potential partners may ask to see your business plan.
It also explains why your company will succeed in meeting its goals.
The executive summary needs to be quick, accurate and filled with good information.