Negative Space I look at those famous photographers, too.
You know, the ones who have tons of gear and who seem to be growing bigger and bigger every year.
List whatever strengths allow you to shine, where your competitors are weak.
For our sample photography business plan, we’re going to pretend we’re a portrait photographer in Philadelphia.
When thinking of our sample photography business plan, our fictitious Philly portrait photographer really wants to improve her skills with lighting, the search engine optimization for her website, and her packaging.
These are three things that she believes will enhance her business if she can manage to improve them all before the end of the year.
Perhaps they could take shots of runners crossing the finish line as promotional pieces for their business.
Or, since their customers’ families typically live far away, perhaps they can leverage some product sales by marketing special holiday keepsake books that help to connect families through photography that live miles away?
For example, in this photographer’s case, they’ve identified that most of their customers participate in marathons.
So what if they found an opportunity to sponsor a marathon as a marketing opportunity?