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The sponsor is usually a senior executive (or group of executives) who wants to bring about a change in the business.This change can be narrow ('change website CMS') or broad ('overhaul digital strategy') based on the sponsor's domain.Life sciences organizations face the challenge of both a rapidly changing regulatory landscape and an increasingly competitive market environment.
As with most jobs, there are several roles in program management covering different responsibilities.
Some of these require dedicated personnel (such as "program manager") Other roles are handled by existing personnel in addition to their current responsibilities (such as "sponsor").
Project managers, on the other hand, are more concerned with the day-to-day operations of the project.
You will have to interface with senior leaders, of course, but your work will typically be much less governance intensive.
Besides better allocation of resources (shared components can also share resources), this also reduces risk.
You can map out vital shared components and manage them in a way that doesn’t affect the rest of the project(s).
The sponsor is arguably the most important person in a program since all decisions flow from him/her.
If a program manager needs a higher budget, cross-department support, and leadership, he/she will turn to the sponsor.
Program management makes it possible to see such connections and interdependencies between different projects in the program.
If two (or more) projects have shared components, you can manage them better through a combined program.