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Even if you choose not to write a business plan, it's helpful to conduct a SWOT analysis and market research; they can improve your pitch and help you grow your business in the right direction.
Our free business plan template is part of a kit put together to help you define who you are, describe your business, and document how you will be profitable.
Oblak has witnessed first hand the devastating life-and-death impact hospital-acquired infections can have on patients.
So in 2017, she created Copper Medical to develop a line of copper-infused hospital scrubs designed to kill germs and minimize the transfer of harmful microorganisms.
Copper has long been recognized as having antibacterial qualities, with more than 500 different compositions of copper alloys, like bronze and brass, recognized as antimicrobial by the U. Oblak decided to focus on scrubs, a US$10 billion industry in North America, because it seemed the most financially feasible and more importantly: Nobody else was doing it.
Doctors, nurses and other hospital staff come in daily contact with blood and other bodily fluids, says Oblak, making their clothing a potential reservoir for microorganisms.
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Oblak's ultimate goal is to expand into hospital linens, like bed sheets and pillow cases, and contract directly to hospitals.
But because the use of copper is still relatively new within hospital settings, Oblak says more evidence-based research on its efficacy and durability is still needed.