This is where the process of identifying your target market comes in.
The Benefits Of Buzz Marketing Buzz-marketing is important because it allows the consumer to decide for themselves whether or not we should buy a product right away.
Eventually, because of word-of-mouth, positive information will have spread across the community.
This will in turn increase product sales significantly.
The buzz marketers put the fate of the company’s products in the hands of the consumer themselves.
Here are some of the most salient points that will show off the importance and benefits of the concept even further.
For example, let’s say that you are promoting a shampoo through buzz marketing, if it claims to be a product that can make any user’s hair soft and silky, the product should be able to successfully do this without external help.
Otherwise, the buzz advertising for the product will turn out to be false, which will affect the company negatively for sure.
For a sneak peek on what we found out, download our new infographic now.
I was at the Eph MRA (European Pharmaceutical Market Research Association) conference in Warsaw, 25-27 June 2019, and what really struck me was the focus on AI – mainly the positive potential it offers, but also the significant FUD (fear, uncertainty and doubt) it evokes due to the changes it heralds.