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Use quotes from across your dataset that best encapsulate the themes you are presenting. For example, Veronika suggests illustrating how you moved from your coding framework to your themes. There will be a stage during analysis and write up when it seems undoable.Unlike quantitative researchers who begin analysis with a clear plan, qualitative research is more of a journey. Be sure, though, to allow yourself enough time to make sense of the rich data qualitative research generates.
Veronika suggests that collecting and analysing a smaller dataset well is preferable to producing a superficial, rushed analysis of a larger dataset.
5) Blur the boundaries between data collection, analysis and writing up Veronika strongly recommends keeping a research diary or using memos to jot down your ideas as your research progresses.
Doing qualitative research requires you to adopt a different way of seeing and interpreting the world around you.
Veronika asks her students to reflect on positivist and interpretivist approaches: If you come from a scientific or medical background, positivism is often the unacknowledged status quo.
This enriches their understanding and allows emerging theories to be explored.