Users didn’t have to set up a separate username and password for each service, and they didn’t have to build a unique social graph there.
Meanwhile, the lucrative viral channels helped developers rapidly build their audience as people invited their friends.
With V1, Facebook lets developers create “canvas applications” within its desktop site.
These experiences could be personalized with a user’s identity, and connect people to friends who were also using the app.
I think that’s been borne-out over the last decade.” Yet opening its audience to outside developers came with a steep learning curve.
Social apps must be accompanied by social norms about respecting people’s time and attention. On its 10th anniversary, a series of interviews with Mark Zuckerberg and other team members reveal how the Facebook Platform shook out — and shook everything up.Developers could build games and social utilities, or offer a “Profile Box” app that let you spruce up your personal presence on Facebook.Facebook had dismantled two of the biggest barriers to people trying new web services.Facebook’s “social by design” philosophy sought to give each app its own voice users could speak through to rally their friends to enhance their collective experience.Suddenly, Facebook’s exclusive relationship with its users became a tumultuous, bizarre love triangle between itself, the public and its developers.Within a few months, 7,000 apps had been built on the Facebook Platform. In five years there were more than 9 million apps and sites integrated with Facebook.And now, after a decade, Facebook has paid out almost billion to its app developers.Those same answers would also force Facebook to adapt to unforeseen trends, retreat from unsustainably spammy features and crater some of the new business built on the fledgling platform.Word of mouth is a top driver of popularity for any product.If you experience any problems with this site, please try using the site with a different browser, or upgrade your current browser to the latest version.biggest tech concepts we take for granted today was essentially unheard of before Facebook launched its Platform 10 years ago.