And sometimes I catch myself thinking, “gosh darn it, how did they get so lucky?
”And then I realize that it probably was only a sprinkling of luck on top of a solid foundation of planning and a bucket of sweat to represent their hard work.
Perhaps they could take shots of runners crossing the finish line as promotional pieces for their business.
Or, since their customers’ families typically live far away, perhaps they can leverage some product sales by marketing special holiday keepsake books that help to connect families through photography that live miles away?
When thinking of our sample photography business plan, our fictitious Philly portrait photographer really wants to improve her skills with lighting, the search engine optimization for her website, and her packaging.
These are three things that she believes will enhance her business if she can manage to improve them all before the end of the year.A solid business plan, and one that actually works and makes a real impact, however, is a business plan that is simple and fits onto one piece of paper.I’m going to walk you through each step for creating a sample photography business plan as you work on starting a photography business. However, when you’re evaluating your strengths for your photography business plan, you’re comparing yourself to your competitors in the photography industry.Negative Space I look at those famous photographers, too.You know, the ones who have tons of gear and who seem to be growing bigger and bigger every year.Perhaps it’s that you’ve shot at more locations than they have.Or perhaps it’s that you’re more networked than they are.We’ve evaluated our competition and narrowed it down to three.And after careful consideration, we’ve listed our strengths as being: better customer experience, more referring partners for our business, and more connections with Philadelphia non-profit groups.So, let’s talk about each of these things for a minute, starting with your competition. Meaning, they’re the other photographers that your customers are considering when they’re looking for someone like you.So, if you’re a wedding photographer in a really big town, you might have 3-4 actual competitors out of all of the dozens of those doing wedding photography and serving your area.