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In your business plan, it’s important to describe how you intend to get your products and services in front of potential clients. As you pinpoint the steps you’re going to take to promote your products, you’ll need to mention the budget you’ll need to implement your strategies.Related Article: How Turning a Hobby Into a Business Affects Your Taxes How will you sell the products you’re building?Whether you’re planning to open a shop that makes the best coffee around or you want to sell eco-friendly office supplies, you’ll need to explain why your business is necessary and how it’ll differ from its competitors. It provides investors, lenders and potential partners with an understanding of your company’s structure and its goals.
Whoever’s reading this portion of your business plan should know exactly what you’re planning to create and sell, how long your products are supposed to last and how they’ll meet an existing need. If you know how much it’ll cost to make your products and how much money you’re hoping to bring in, those are great details to add.
You’ll need to list anything related to patents and copyright concerns as well.
Your executive summary should appear first in your business plan.
It should summarize what you expect your business to accomplish.
In that section, you’ll need to use data and statistics to talk about where the market has been, where it’s expected to go and how your company will fit into it.
In addition, you’ll have to provide details about the consumers you’ll be marketing to, such as their income levels.If you have a board of directors, you’ll need to identify the members.If you didn’t incorporate enough facts about your products and services into your company description (since that section is meant to be an overview), it might be a good idea to include extra information about them in a separate section.If you want to, you can create a diagram that maps out your chain of command.Don’t forget to indicate whether your business will operate as a partnership, a sole proprietorship or a business with a different ownership structure.That’s the most important question you’ll answer when you discuss your sales strategy. It’s a good idea to throw in the number of sales reps you’re planning to hire and how you’ll go about finding them and bringing them on board. If you need funding, you can devote an entire section to talking about the amount of money you need and how you plan to use the capital you’re trying to raise.If you’ll need extra cash in a year or two to complete a certain project, that’s something that’s important to disclose.Her work has been featured in Business Insider, AOL, Bankrate, The Huffington Post, Fox Business News, Mashable and CBS News.Born and raised in metro Atlanta, Amanda currently lives in Brooklyn.Related Article: 15 Ways Startups Can Raise Capital Following your market analysis, your business plan will outline the way that your organization will be set up.You’ll introduce your company managers and summarize their skills and primary job responsibilities.